© SUSIE STONE

Fat Face Athleisure

Susie worked with the high street brand over three seasons to create a new Athleisure collection of thirty mix and match separates and accessories. The brief was to offer their existing customer a fresh aesthetic while drawing in a new audience based on this growing market trend.

 

From first conception through design process and overseeing branding with art direction for the shoot and in store, Susie delivered the collection to great commercial success for the high street retailer.